What is a tracking cookie ?
A tracking cookie (or "online activity tracker") is a snippet of computer code that is added to your browser's storage. Regular Internet users likely have a long list of these trackers, unwittingly picked up when visiting certain sites or clicking on ads.
This code, known as a "cookie," allows companies to access your personal information and arms them with the ability to observe and store your online behavior.
What types of information do they gather?
- Demographic & Other Identifying Information (personal information, name, age, gender, location, household income, etc.)
- Browsing History (websites you've visited, anything you've looked at and shopped for, etc.)
- Online User Behavior (mouse movements, mouse clicks, information typed on forms, etc.)