Advertising has always been a way to get the message out to consumers about the companies products, and the Internet created a way to do this cost-effectively. Online ads allow publishers to make money off of the white space and, depending on the user, there is a benefit to a targeted ad when they are surfing. Unfortunately, the Internet has become inundated with spammy ads that could potentially cause problems. Ad blockers can help prevent some of the issues you are exposed to while surfing and help protect your security and your privacy while online.

Click Bait

Click bait ads are designed to catch your interest, usually with an interactive element or bright colors. When you click on the ad, it takes you to a website whose sole purpose is usually just to get traffic to the site to make money off of ad impressions. Although interactive elements and bright colors can be used for attention, spammers have overused it and it tends to lead to useless content. Or, it can have other, more sinister motives.

Drive-By Downloads

Hackers will often use pop-up ads to force someone into installing software. They do this often by hiding malicious code inside of the text link that says ‘click here to close’. They also create fake advertisements meant to look like system messages from the computer that trick the user into installing software or calling a number to get ‘technical support.’ The reality is that the ad is blocking them from seeing the content, and if they click on the X, it will close, but most likely another ad will open right away.

Unsafe Content

Another area that an ad blocker is helpful is to remove ads or block all online ads related to adult material or potentially unsafe content. With an ad blocker installed, you can feel safe knowing that the privacy tools that you put in place are preventing adult ads from being shown to your kids while they are surfing or doing homework online.

Ad Blocker Benefits

The easiest solution appears to be to install an ad blocker software. By blocking ads before they get to your browser, the blocker is greatly increasing your security and improving your experience surfing by speeding up your connection. When you don’t have a ton of ads blocking you and popping up, you can surf faster. And, the ad blocker usually is updated so not only does it prevent pop-ups, it blocks pop-under ads, rollaways and other annoying media.

Using an ad blocker does impact the publisher, but it really forces them to target their content to their audience and deliver a higher-quality user experience by ensuring that the ads they are delivering are relevant, high-quality and safe. It also presents a secondary opportunity for publishers, similar to a mobile app where you pay a fee to avoid advertisements, if the content on a publisher website is unique enough, they can charge a small support fee to keep the site ad free.

In the ad blocking software reviews that list the best ad blocking software, Ad Remover is rated highly. With a two-click, easy installation, the software runs silently in the background, protecting you and providing a faster, ad free surfing experience. It protects your privacy and gives you back the complete control over your browser and web experience.